Witnessing the Truth
Project: Speak the
Truth Design
Conference Branding
KEYWORDS
DESIGN CONFERENCE
TYPE SYSTEMS
TYPOGRAPHY
DELIVERABLES
POSTER
SCHEDULE
MOBILE APP
WEBSITE
BADGE
TYPEFACES
DIN 2014
MRS EAVES
TOOLS
ILLUSTRATOR
PHOTOSHOP
INDESIGN
XD
OBJECTIVE The DesignThinkers conference, which takes place in both Vancouver and Toronto, is a two-day event where designers and speakers alike are given a platform to share their unique point of view on branding, trends, communications technologies and design management. The conference takes places on May 29–30 at the Vancouver Playhouse, and October 24-25 in Toronto at the Sony Centre and St. Lawrence Centre for the Arts.
APPROACH The concept focuses on the interesting statement that "There are always to sides to every story." This statement was associated by Design Thinkers Toronto with designers, and how they tend to not tell
the truth, and the conference is encourages designers to "Speak their truth". The previous branding was built on the concept that “Truth is Black and White” but I wanted to get the concept out of this objective concept and focus on the two sides of the story.